mindfuli
Branding a way-finder for emotional healing thru Relationship-Based, Tech-Enabled, Human Transformation.
Brand Tone: approachable, comforting, lighthearted, natural, capable
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Utilizing the latest in tech, supported fully by real people, mindfuli was developed to connect people with certified support for mental health. My role was to bring the look and feel to the brand from the ground up.
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Branding + Collateral
Social Media
Website Design -
Working on a brand this extensive proved that brand standards are paramount in keeping large teams aligned. The value of spending ample time to fully develop visuals, language, and the subtleties therein is infinite. I.E. —slow is smooth, smooth is fast.
